Analytics

Outdoor advertising is considered a primary or supplementary tool for attracting new customers. Its key difference from other information channels is how long it influences consumers. This significantly increases the effectiveness of an advertising campaign.

Analysis of outdoor advertising means assessing how well the following tasks have been achieved:

• choosing the type of outdoor advertising;
• choosing where to install it;
• choosing the size of the advertising message;
• choosing the placement period.

Solving these tasks shows whether the advertising stands out among competitors' advertising and whether it attracts the attention of potential consumers walking or driving by. This is studied through marketing research and outdoor advertising monitoring.

When evaluating outdoor advertising, the following factors should be taken into account:

• consumers walking or driving past;
• the influence of competitors' goods and services;
• the impact of competing advertising;
• proximity to the business and the size of the advertising message;
• the creativity of the message text and seasonal factors (snow, leaves, rain);
• proximity of the advertising structures to the city's main roads and major streets;
• proximity to crowded places (markets, fairs, squares, etc.).